Love Struck London Campaign

Where do we even begin with our Love Struck London Campaign? Our love affair with London began back in November 2016, while the creation process of Love Struck was still at its early stages. One Spring evening about 1am, I got an email from Suzie at Knot & Pop inviting us to attend a bridal showcase in March 2017, at the gorgeous Town Hall Hotel in East London. (Yes I check my emails ALL the time, and yes I don’t sleep) Our dresses have never traveled that far before, but the idea of travelling with my own designs is so romantic. Everything just seemed perfect, a chance to showcase our gowns to UK brides and the opportunity to photograph Love Struck in London.

London Elopement, vintage inspired bridal separates.
Town Hall Hotel Entrance. East London.

The collection symbolize romance and freedom by the use of light and vintage inspired bridal separates for the modern day bride. It represents freedom and love quality. Our bridal separates allow brides to layer complimentary pieces, to inject her personal style into her wedding day look, encapsulating the concept of liberty in all forms.

Following a long twenty four hour plane trip from Melbourne to London, being able to see the creation of the Love Struck campaign shoot was a luxury. The streets of London were the location we chose for the shoot, not only because of the picturesque grounds but also because of their recognition in marriage equality.

Vintage inspired gowns, london elopement

We were fortunate enough to have Jason Williams photograph the collection. Not only had he nailed the brief, an intimate elopement of two modern day lovers. His photos also seamlessly incorporated the beautiful city colors while allowing the details of our gowns stand out.

We were also given the pleasure to have the gorgeous Town Hall Hotel in East London as our indoor venue. Being a Melbourne based designer, we usually shoot in places with raw and rustic themes. However, this time around it was much more monochrome and darker compared to our previous style shoots.

Vintage inspired separates
Soft light and vintage inspired gowns against the heritage interior of Town Hall Hotel.

Working with a team of talented and friendly people will always guarantee a good outcome and, more importantly, a lovely experience. The atmosphere was relaxing, yet professional when needed to be. Makeup artist Birute Thomas and hair stylist Zoe Kramer did an amazing job preparing the models for the shoot. The result was nothing less than what we would like to call art.

Vintage inspired bridal separates for the modern day bride. Made in Melbourne.
Brides getting hair and make up done.

Our new Love Struck collection includes wearable and minimalist separates, which can be easily paired with the previous Wild Romance collection. We encourage brides to step outside the traditional wedding idea and choose something that emulates their personality and character.

View Love Struck Collection here.

View Wild Romance Collection here.

Sage Gown.
Sage Gown.
Modern day lovers. London Elopement
Brides wearing Evelyn and Sage Gown, styled with Lette and Essie veils.

Love-Struck-brides-together

Brides wearing Leighton and Anise gown.
Brides wearing Leighton and Anise gown.

Love-struck-london-elopement

Brides wearing Evelyn with Hera skirt, Sage with Paige blouse.
Brides wearing Evelyn with Hera skirt, Sage with Paige blouse.
vintage bridal separates for the modern day bride.
Love Struck Details.

Thank you for your endless inspirations and an unforgettable trip London, we promise our dresses will come back soon. CJ x.